Motown is a record company originally founded by Berry Gordy, Jr. and incorporated as Motown Record Corporation in Detroit, Michigan, United States, on April 14, 1960. The name, a portmanteau of motor and town, is also a nickname for Detroit. Now headquartered in New York City, Motown is a subsidiary of The Island Def Jam Music Group, itself a subsidiary of the French-owned Vivendi subsidiary, Universal Music Group. Motown Records was also the name of Gordy's second record label; the first, Tamla Records, began on January 12, 1959. Motown played an important role in the racial integration of popular music, by achieving a crossover success. In the 1960s, Motown and its soul-based subsidiaries were the most successful proponents of what came to be known as "The Motown Sound", a style of soul music with a distinct pop influence.